1. The winners of the previous edition (depending on the previous year, this will be 1 or 2 websites) plus the runner up for Best Website in the previous edition.
2. A maximum of 5 websites that subscribed for a wildcard. Websites can register themselves in order to be eligible for a wildcard here
3. A maximum of 5 websites per category from the Top 100 list of Alexa. For each country the website must be available in the country’s language, and the organizers place the websites in the 21 categories.
4. If there is room left, the most frequently named websites are nominated by means of a panel survey among 400 respondents per country from the OpinionBar panel. For each country the website must be available in the country’s language, and the organizers place the websites in the 21 categories. Websites that do not fit within one of the categories are not nominated
For this election it has been decided to place the nominated websites in categories in order to cover a broad range of sites. The Website of the Year election has 21 categories. Given below are the definitions of each of the categories defined by the organizers. The organization can modify the definitions at all times.